CULTURE

Organizational culture

The purpose is "building an all-participation organization".All employees share ideas and make an execution plan together.
This leads to speedy management and directly leads to improved customer satisfaction.The strong organizational power of all participants is the source of the appeal of "Aburaya Tosen".

HISTORY

History of oil and lantern

The beginning of "Aburaya Tosen" was a small oil wholesaler that sells rapeseed oil.However, as the times changed and the oligopoly of major companies progressed, the need for new businesses was urgently needed.Originally, this Yudanaka Onsen is a hot spring resort that boasts a history of nearly 1300 years along with Shibu Onsen.The first generation challenged the excavation of a new hot spring as a new business.I dug up a good quality source.About 60 years ago, it was the Showa period.Initially, it was a two-story wooden inn named "Hotel Aburaya", but fortunately it gained popularity and eventually became a five-story rebar.From there, it was repeatedly expanded and renewed in 2.At the same time, it was rebranded and continues to the present as "Aburaya Tosen".

CULTURE / CLIMATE

Organizational culture / climate

From the beginning, "Aburaya Tosen" had many family-owned aspects.However, as the scale expanded and the number of rooms and employees increased, it was also true that the conventional method was reaching its limits. Taking the opportunity of the third generation of the current owner to take office in 2017, "Aburaya Tosen" promoted "commercialization".We will focus on employee education and significantly increase training opportunities.From business etiquette to management, the range extends beyond the boundaries of business.The purpose is "building an all-participation organization".All employees share ideas and make an execution plan together.This leads to speedy management and directly leads to improved customer satisfaction.The strong organizational power of all participants is the source of the appeal of "Aburaya Tosen".

Corporate activity

Initiatives for SDGs ISO

"Aburaya Tosen" is registered as an SDGs certified company in Nagano Prefecture.The first area that can contribute to the SDGs as an inn service industry is the reduction of food loss.For example, when I was doing breakfast buffet, I ended up with a lot of leftover food.The idea that there is more surplus than not enough is not in line with the SDGs.We are always adjusting to provide the optimum amount.For energy-related items such as electricity, we used the period of self-restraint under the declaration of emergency to measure consumption and effects one by one.It is now tuned to provide you with maximum comfort with minimal energy.
In addition, we have acquired the international standard ISO 9001 for quality management.The question is, how pervasive is the idea of ​​quality management throughout the organization?Although we have received certification, it is still a field that we would like to deepen.

VISION

Vision

We have "Make delightful journey" as our brand vision.Creating a journey full of joy means "creating a customer's journey" and at the same time "creating an employee's life (journey)".We will send "Unique experience" to customers all over the world with the concept of "hot springs, food, sightseeing, hospitality, and excitement" without being bound by the frame of an inn.To that end, we will boldly take on new challenges. In 2022, we will open a day trip complex with a craft beer factory and a restaurant.We are also planning to open a new concept luxury villa with the goal of 2025.We continue to "challenge".

IDEAL PORTLATE

The kind of person we are looking for

"Aburaya Tosen" will grow together with our employees.To that end, sharing our philosophy and vision is indispensable.Our values, such as the vision of "creating a journey full of joy."The thoughts put into it.Or the idea of ​​"sharing a smile".You can understand them, share them, and work together.We are looking for such human resources. "Aburaya Tosen" is an all-participation organization.You don't want skills.It is a companion who can walk together.Customers and themselves will be happy.Let's walk together with the aim of realizing such a future image.
Don't you think it's impossible for you, take a big step and make your dreams come true in freestyle?

CONCEPT MOVIE

Concept movie

"Aburaya Tosen" is an all-participation organization.
You don't want skills.
It is a companion who can walk together.
Customers and themselves will be happy.
Aiming to realize such a future image
Let's walk together.

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